AccuPierce
AccuPierce Ltd is our independent family run business specialising in virtually painless body piercing.
All of our tools that are utilised during the piercing process have been designed and invented In-House by Steve, with the main aim of total painlessness. Although this is a difficult concept to grasp, most of the piercings performed cause no pain at all (even those that - just thinking about them - brings tears to the eyes! ).
In addition to this driven aspect of caring for our clients, Steve is also committed to developing piercing jewellery that not only looks good, but stands up to the wear and tear of everyday modern life.
Hygiene and Cleanliness when performing the piercing procedure is high priority with Steve & Myself (Eleanor) both being brought up through childhood with family members working at the hospital in a&e, nursing and further within the medical industry.
With this high standard of sanitization firmly instilled in the roots of our company, it is no surprise that we are so well regarded and trusted by so many loyal clients who refuse to go anywhere else!
Our clients even travel from overseas especially for our unique gentle piercing method.
OUR HISTORY
Oddly enough the business was established in1919 as ahand engravers, Caswell Grant and Co.
Steve’s father was an apprentice in the business and over many years became highly skilled in engraving crests on rings, etc. Later, he was to run the business himself when Caswell & Grant retired.
It was decided that he would bring his son, Steve, into the business. The two of them decided to purchase an engraving machine for Steve to work on as there was plenty of work in this particular area.
As customers kept enquiring about repairs to jewellery, Steve taught himself to hard solder in gold and silver, cast ingots of scrap gold and silver, cut precious stones from raw rock and make settings for these stones, etc. As the good word spread, the work load was increasing rapidly and it was decided to employ someone to serve the customers on the shop floor, while the engraving and repairs could continue uninterrupted on the first floor. A young lady that was known to the firm, through the engraving business, was taken on as an employee.
She quickly became bored as there was not a lot for her to do and suggested that perhaps she could do some ear piercing as she was trained in this. It was agreed that she could do this but she would have to handle the total operation herself as, believe it or not, Steve is severely needle phobic!
All was going smoothly until the young lady was ill one day. She had an ear piercing booked in. The client had made a special journey for this and insisted that Steve should honour the booking. With the good name of the firm to uphold, Steve somehow managed to overcome his fear and perform the piercing. The gentleman was delighted and Steve was surprised to have achieved a good result without feeling too bad, considering how he felt.
After Steve’s father retired it was time for another change and to move away from engraving and to sell jewellery that Steve had hand made plus offer jewellery repairs and ear piercing. Customers started coming in and asking for different piercings like navels, nipples & noses etc. This is what prompted Steve to take a training course in body piercing.
After completing the piercing course Steve was not happy with the piercing technique he’d been taught… Seeing how much pain it caused people he decided he was not going to pierce unless he could use his own, more gentle method. This prompted him to design and manufacture his own needles, piercing tools & body jewellery.
He then went to the council to check it was ok to use his specially designed equipment & they granted permission for him to do things his way. This was the moment that AccuPierce Ltd was born, although it would not be named as such for another 30 years.
Singlehandedly, Steve leased an industrial unit and set up a small factory equipped with industrial polishing machines etc. manufacturing body rings navel bars & barbells because these were not so easy to buy from wholesalers. This was done after hours, as the new piercing shop had to be run during the day.
Steve taught himself to TIG weld stainless steel and designed all the tools that are used today including a unique nose piercing machine that can be fully sterilised. He also has several patents to his name.
This hard work paid off and today the shop is busier than ever and Steve is still inventing new ideas.
All this development could not run successfully without a serious amount of front-of-shop hard work and management. This is where I, Eleanor, Steve’s daughter, came on the scene.
As well as being the company secretary, I manage the shop front and keep the flow of clients continuous for Steve throughout the day as well as answering customer emails, taking phone bookings, making Steve cups of much needed tea, ordering body jewellery, ordering the bedrolls & tissues, disposable gloves, aftercare accoutrements, pricing up all the jewellery, handling the sales & printing a multitude of aftercare forms, etc., etc.
As well as that, I relax and put the clients at ease.
Steve and I work together as a team which can be seen by the quality of the Body Piercing that is produced and the ambience that is projected within the business.
AccuPierce Ltd. Company Number 5993326 Reg. at CARDIFF
Reg. Office MARY STREET HOUSE, TAUNTON, SOMERSET TA1 4ER
VAT No. 319 5113 71